I-Factor® stands for “Irresistibility Factor” and can help uncover your brand’s true potential.
Each I-Factor study begins with an extensive survey that quantifies the relationship between you and your consumers. Our process has been tested and developed to deliver a thorough analysis and insightful results. Your I-Factor Scores let you compare your brand to specific competitors or the category as a whole.
What’s Included With I-Factor?
A quantitative score for how irresistible your brand is
18 drivers to identify what contributes to your brand irresistibility
Qualitative data (at scale) to reveal why you scored a certain way on I-Factor
Predict brand potential if you increase your I-Factor Score
Why Should I Use I-Factor?
Tested and perfected on:
Over 30,000 consumers
Over 300 brands
Over 30 categories
Compare your scores to key competitors within the category or in other categories
What Do I Get?
An in-depth actionable research report
Predictive data for investor and retailer presentations
Quantitative data and insights
Benchmarks against competitors
Qualitative insights at the scale of quantitative
Access to our proprietary I-Factor platform, which allows you to interact with the data